01
Market Direction
Product fit, target market and the right entry model.
We look at the product, price position, current sales and the markets where the brand can compete.
Market Development in Russia & Central Asia
Market entry
for furniture brands
in Russia and
Central Asia.
People. Markets. Opportunity.
From market direction to local channel development.
WHAT X-CIS BUILDS
02
Partner Structure
The right partner type and a focused route to the market.
Distributor, retailer, showroom, project partner or another model — the route depends on the brand.
03
Channel Development
Market feedback, direct conversations, negotiations and step-by-step channel growth.
The goal is not a contact list. It is a working local structure.
HOW MARKET DEVELOPMENT WORKS
01
Understand
We review the product, brand position, current sales and market goals.
We identify strengths, unclear points and what may block market entry.
02
Design
We define the market model, priority regions, partner profile and market offer.
The right route is different for every brand.
03
Activate
We select target companies and start focused direct market conversations.
Each response is qualified before serious negotiations move forward.
04
Develop
We use market feedback and negotiation results to develop the channel.
The offer and market model improve step by step as the market responds.
Built on real furniture market experience.
Commercial management, product development, franchise networks, export and market development.
20+years in B2B business
10+years in the furniture industry
~30franchise stores launched in professional experience
FOR WHOM
For furniture brands and manufacturers ready to build a real market position in Russia and Central Asia.
People. Markets. Opportunity.
01
A serious market goal
Not only one order or one buyer.
02
A strong product
With a clear reason to compete in the market.
03
Readiness to build
Management attention, resources and long-term thinking.
LET'S DISCUSS YOUR MARKET
If Russia or Central Asia is a serious direction for your company, the first step is a focused conversation about your goal and current position.
CONTACT
Evgeny Sheremetev
Market Architect
Russia & Central Asia